Photo Credit: Cirurgia Oncoplástica
Posts Tagged ‘Search Engine Optimization’
Tags: AdWords, free keyword tools, Google, keyword analyzers, keyword niche finders, Keyword research, keyword traffic estimators, keyword training videos, Pay per click, Search Engine Optimization, WordStream, Wordtracker
Tags: Hootsuite, Pingraphy, Pinterest, Search Engine Optimization, SEO, Twitter
This week my three objectives for my social media marketing class were to do search optimization research for 15 cloth diaper board titles and their descriptions for my Pinterest business account, to research and plan a “pinning” schedule and start using Pingraphy to schedule pins to my Pinterest business account, and to research and plan a “tweeting” schedule and start using Hootsuite to schedule tweets to my Twitter business account.
Pinterest Search Optimization
I researched cloth diaper competitor’s board titles and board descriptions on Pinterest. I also used the keyword phrase “cloth diapers” to do keyword research using Google AdWords and Google site search on Pinterest (site:pinterest.com cloth diapers).
I found a better title choice for one of my five existing cloth diaper boards as well as titles for the 10 new cloth diaper boards that I need to create. I will need to create content on my site before I can create three of these new boards. Some of the new boards that I will be creating right away include: Newborn Cloth Diapers, Organic Cloth Diapers, Baby Shower Gift Ideas and Natural Babies. The boards that I will need to create content for are: Washing Cloth Diapers, Wizard Cloth Diapers and Night-time Cloth Diapers. I also have a list of keywords that I will be incorporating into the descriptions of the 15 cloth diaper boards.
What I Learned
I learned that it can be difficult to have enough of your own content to create and fill similar boards with different keywords/titles. Since the goal of these boards is to get traffic to my site, I don’t want to be pinning other people’s content to them. I also learned that it can be very difficult to choose keywords (titles) when more than a Google search is affected. In this case, I’m concerned with competitors on Pinterest, Pinterest search, and Google search.
Pinterest Pinning Schedule & Pingraphy Scheduling
I researched the best times to pin on Pinterest. I have also added in my own “theory” that I will test. I am not only marketing to working moms and “moms-to-be”; but, I am also marketing to stay-at-home moms that currently have children in diapers and may have more. My theory is that the stay-at-home mom may be on Pinterest early in the morning as well as during nap time and the late evening.
I have created a schedule that has me pinning 20 times per day. This schedule is for 5 pins in the early am, five in the afternoon and ten in the evening. Fifteen of these are scheduled on Pingraphy. Pingraphy has been “cooperating” so far. I have had problems with Pingraphy in the past. At times Pingraphy wouldn’t load and at other times my scheduled pins weren’t pinned.
What I Learned
Scheduling pins allows you to pin at peak times without having to spend your entire day on Pinterest. I have hopefully also learned what times are best to pin (for repins and likes). I will be keeping tabs on this and constantly testing.
Twitter Tweet Schedule & Hootsuite Scheduling
I researched the best times to tweet and I have created a schedule of 7 tweets between the hours of noon and 3:00. I am using Hootsuite to schedule 5 of these tweets. Hootsuite works really well.
What I Learned
I hopefully learned what the best times to tweet are and that scheduling tweets frees up a lot of time.
Tags: Hashtags, Keywords, Search Engine Optimization, Social Media Marketing, Twitter
My Social Media Marketing class was given an assignment to come up with an objective related to Twitter and then to blog about our experiences. I am currently on a “wishy-washy” weight-loss diet; so, I decided that it would be great to connect with people on Twitter for weight loss and fitness motivation. My specific objective was to find and follow twenty people that are currently involved in a weight loss/fitness program and are using Twitter for their own motivation and to motivate others. The second part of this objective was to get ten of those people to follow me back so that I could engage with them. It would be great to share low-calorie recipes and tips and ideas related to weight loss, fitness, and healthy eating and living. This assignment was due in seven days so I figured that this was an attainable objective.
I almost changed my objective within the first couple of days. Some of the hashtags that I was using to search for people were: #diet, #weightloss, #fitness, #exercise, #skinny, #thinspiration, #health, #nutrition, and #wellness. I started following nine people out of desperation. I have since unfollowed these nine people. I was becoming very frustrated and disappointed with my findings.
Here is what I found using those hashtags:
- Websites and blogs that were using Twitter to market their products
- Magazines and news sites related to health, weight loss and fitness
- Anorexic people with very disturbing profiles, tweets and images. One of these images was so disturbing that I had to look away. Some of these people were on a mission to convince others that anorexia was a choice, not a disease.
- People with random tweets about weight loss or dieting that were not currently on a diet or fitness program
- People with very negative attitudes which became very apparent by their very negative tweets
- People with very sexually disturbing and/or excessively profane tweets
- People with very different weight loss ideas: One person ate celery only and another allowed herself only 400 calories per day.
Just when I thought that I was going to have to change my objective I found a hashtag that I hadn’t come across before. That hashtag, #FitFam, changed everything. It led me to swarms of people that were currently on a diet and/or fitness program. These people were posting positive tweets and were using a few more hashtags that I hadn’t found before. They made it clear in their profiles and tweets that their intent was to help and motivate others in their journey and to receive the same in return. They referred to themselves as part of the “family”. The family that they were referring to was the Fit Family (#FitFam).
I have since followed ninety-seven people; of which, twenty-seven have followed me back. I have started to engage with some of them. My next objective is to pick twenty-five of them that I will engage with on a regular basis.
The biggest lesson that I learned from this exercise is that you really need to do your research and dig deep when choosing keywords. The second lesson that I learned is that the keywords that you choose (hashtags in this exercise) vary greatly depending on what media you are using. Whether you are using hashtags for Twitter search or keywords for search engine optimization, selecting hashtags and keywords can be very tricky. Skill, research and the right resources are needed. The third lesson: NEVER GIVE UP!