Posts Tagged ‘Klout’

Social Media Marketing Can Be Quite Frustrating

Klout and Pinterest LogosThis week my assignment in my social media class was to come up with two social media objectives. The two objectives I decided on were:

  • To get 3 comments on my Pinterest pins
  • To increase my Klout score from 42 to 45

Objective #1: Getting 3 Comments on Pinterest

While using Pingraphy to analyze my Pinterest account, I found something very shocking. I had 3,984 pins, 435 repins, 97 likes and ZERO comments. I realize that Pinterest is not like Facebook or Twitter and that comments on Pinterest aren’t the “norm”; but still, I found zero quite shocking.

My Strategies and Accomplishments Were:

      • To post 50 pins to my most popular boards. I posted 65 pins.
      • To comment 20 times on other people’s pins. I believe that I did more than 20. I failed at keeping an accurate count.
      • To ask a question in the description on 10 of my pin’s, with the goal of getting a comment. I did this at least 3 times; but, I failed to keep an accurate record. It felt very awkward and it seemed inappropriate for many types of pins.

The Results One Week Later

Total Pins on My Account

      • One week ago: 3984
      • Today: 4049
      • Increase: 65 pins

Total Repins on My Account

      • One week ago: 435
      • Today: 426
      • DECREASE: 9

People don’t “unpin” pins. This tells me that Pingraphy is NOT ACCURATE! I will investigate this further.

Total Likes on My Account

      • One week ago: 97
      • Today: 95
      • DECREASE: 2

Once again this tells me that Pingraphy’s analytics aren’t accurate. People wouldn’t scroll down in their “Likes” list and “unlike” a pin.

Total Comments on My Account

      • One week ago: 0
      • Today: 0
      • NO CHANGE!

What I Have Learned

    • To be able to pin enough pins during the “peak times” without overwhelming my follower’s feeds I will have to use a tool to schedule my pins.
    • If I really want accurate and detailed analytics, I will either have to pay for it or I will have to start keeping detailed records of my pins.
    • I need to research why some pins (not mine) are getting comments. What categories/topics are getting comments and what days and times are the pins with comments getting posted? Are comments (engagement) necessary for marketing success on Pinterest?

Objective #2: Raising My Klout Score from 42 to 45

My Strategies and Accomplishments Were:

      • To become active on Facebook since it is connected to my Klout account. Klout updates every day and isn’t including what I have done on Facebook. Today my Klout stats have acknowledged that I have made 2 “wall posts” on Facebook and I have made 21. Klout hasn’t acknowledged any of my many comments and has only acknowledged one of my “likes”. I will have to investigate.
      • To connect my and Tumblr accounts to my Klout account. These accounts aren’t shown in the stats so I don’t know if they are truly making a difference in my score.

The Results One Week Later

One week ago Twitter was influencing 88% of my score and today it is influencing 78% of my score. I don’t know what has caused the change since my stats for Facebook aren’t “updating” and stats for Tumblr and WordPress aren’t shown. There has been NO CHANGE in my Klout score! My score one week ago was 42. My score today is 42.

What I Learned

      • That it’s frustrating when a business can influence your reputation with inaccurate results.
      • That social media efforts don’t produce results overnight.
      • That I still have a lot to learn!

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