Archive for the ‘Social Networking’ Category

LinkedIn All Star Image
This week my two objectives were to sync my two Pinterest accounts and to update and complete my LinkedIn profile in order to achieve LinkedIn’s “All Star” status.

My Pinterest “Mess”

I have two Pinterest accounts. One is my personal account and one is my business account. I had many boards with the same titles on each account with the goal of having the same content (pins) on each board. For example, I had a “Pasta” board on each account with pasta recipes. It was very time consuming to pin these pins to the other account board. It was difficult to remember which boards needed pins pinned to them and even more difficult to remember which pins had already been pinned. The way I was handling having duplicate boards was a total failure and a disorganized mess.

My Pinterest Objective

Part of my objective was to combine the contents of twenty-seven duplicate boards, one-by-one, and then to delete one of the boards (on one of the accounts) and “invite” the other account to join the newly created “group board”. The second part of my objective was to create an additional 26 group (shared) boards. I accomplished both parts of this objective, which took several days. Pinning these pins to the other account’s board was very time consuming; but, it will save me a lot of time in the future. Now if I pin a pasta recipe to the Pasta board it automatically gets pinned to the Pasta board on both accounts. This saves me a lot of time since I am very active on Pinterest.

What I Learned From My Pinterest Objective

I learned that you should educate yourself and create a plan before diving into an unknown territory.
I think that one of my favorite quotes pretty much sums up part of what I learned: “People don’t plan to fail, they fail to plan.”
When I first opened my Pinterest accounts in December of 2012, I didn’t know what group boards were. Even after I had learned about them, it hadn’t occurred to me that I could use them between my two accounts. If I would have educated myself on all the features of Pinterest and planned for having duplicate boards, from the beginning, I wouldn’t have created such a disorganized, time-consuming mess.

My LinkedIn Objective

My second objective was to update my LinkedIn profile and to complete it to the point of achieving “All Star” status. I updated my summary, title, industry and skills. My summary stills demands additional revision; but, this is a work in progress. I added a language and courses. That didn’t change my “completion” status. I was stumped. The only areas left to complete didn’t apply to me. I emailed my professor. He sent me a link to an article that clarified exactly what I needed to do. I had 47 connections. To achieve “All Star” status you are required to have 50. I quickly went to work inviting people to connect with me. I only had about 29 hours left to accomplish this. At the time of this writing, I have 53 connections and have achieved “All Star” status.

What I Learned From My LinkedIn Objective

I learned that the answer isn’t always obvious. I was beginning to think that I wouldn’t be able to achieve a complete profile. Completing those areas that applied to me hadn’t changed my status. I didn’t realize that fifty connections were required to achieve a complete profile status.

I also learned that it is important to ask for help when you are stuck. I have read many, many articles about LinkedIn, including articles about completing your profile. Not one of those articles mentioned having to have fifty connections; that is, until I read the article that my professor emailed to me.

Social Media Marketing Can Be Quite Frustrating

Klout and Pinterest LogosThis week my assignment in my social media class was to come up with two social media objectives. The two objectives I decided on were:

  • To get 3 comments on my Pinterest pins
  • To increase my Klout score from 42 to 45

Objective #1: Getting 3 Comments on Pinterest

While using Pingraphy to analyze my Pinterest account, I found something very shocking. I had 3,984 pins, 435 repins, 97 likes and ZERO comments. I realize that Pinterest is not like Facebook or Twitter and that comments on Pinterest aren’t the “norm”; but still, I found zero quite shocking.

My Strategies and Accomplishments Were:

      • To post 50 pins to my most popular boards. I posted 65 pins.
      • To comment 20 times on other people’s pins. I believe that I did more than 20. I failed at keeping an accurate count.
      • To ask a question in the description on 10 of my pin’s, with the goal of getting a comment. I did this at least 3 times; but, I failed to keep an accurate record. It felt very awkward and it seemed inappropriate for many types of pins.

The Results One Week Later

Total Pins on My Account

      • One week ago: 3984
      • Today: 4049
      • Increase: 65 pins

Total Repins on My Account

      • One week ago: 435
      • Today: 426
      • DECREASE: 9

People don’t “unpin” pins. This tells me that Pingraphy is NOT ACCURATE! I will investigate this further.

Total Likes on My Account

      • One week ago: 97
      • Today: 95
      • DECREASE: 2

Once again this tells me that Pingraphy’s analytics aren’t accurate. People wouldn’t scroll down in their “Likes” list and “unlike” a pin.

Total Comments on My Account

      • One week ago: 0
      • Today: 0
      • NO CHANGE!

What I Have Learned

    • To be able to pin enough pins during the “peak times” without overwhelming my follower’s feeds I will have to use a tool to schedule my pins.
    • If I really want accurate and detailed analytics, I will either have to pay for it or I will have to start keeping detailed records of my pins.
    • I need to research why some pins (not mine) are getting comments. What categories/topics are getting comments and what days and times are the pins with comments getting posted? Are comments (engagement) necessary for marketing success on Pinterest?

Objective #2: Raising My Klout Score from 42 to 45

My Strategies and Accomplishments Were:

      • To become active on Facebook since it is connected to my Klout account. Klout updates every day and isn’t including what I have done on Facebook. Today my Klout stats have acknowledged that I have made 2 “wall posts” on Facebook and I have made 21. Klout hasn’t acknowledged any of my many comments and has only acknowledged one of my “likes”. I will have to investigate.
      • To connect my WordPress.com and Tumblr accounts to my Klout account. These accounts aren’t shown in the stats so I don’t know if they are truly making a difference in my score.

The Results One Week Later

One week ago Twitter was influencing 88% of my score and today it is influencing 78% of my score. I don’t know what has caused the change since my stats for Facebook aren’t “updating” and stats for Tumblr and WordPress aren’t shown. There has been NO CHANGE in my Klout score! My score one week ago was 42. My score today is 42.

What I Learned

      • That it’s frustrating when a business can influence your reputation with inaccurate results.
      • That social media efforts don’t produce results overnight.
      • That I still have a lot to learn!

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